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Kanye West — Gold Digger PDF Print E-mail
Written by Adam Rivett   
She take my money, when I’m in need, yeah she’s a trifling, friend indeed. Oh she’s a gold digger, way over town, that digs on me.

Kanye West’s Gold Digger was such a ubiquitous pop single (and future radio standard, no doubt) that upon hearing Jamie Foxx’s Ray Charles impersonation announcing the song’s beginning ('She take my money, when I’m in need'... etc), any listener is bound to think that everything that can be heard in the music has already been absorbed. Indeed, all that’s left is to sing along, to recite lines to prove fandom through memory, like a good karaoke singer. 

I certainly thought so, until a minor thrill found me, at around the 100th or so listen. 

What’s happening at the end of Gold Digger? For two verses and two choruses, West tells a familiar tale, a rap archetype it’s gentle enough compared with the lazy misogyny of a 50 Cent or a Snoop Dogg, but still uncaring; the woman, after the money, gets it the only way she can: sex. The chorus refrain, ‘get down girl, go ahead, get down’ is part singalong and part mockery. An oral sex ‘shake that moneymaker' if you will. Up until this point, it’s a witty, sly song. 

But everything changes in the third verse, as has been pointed out by many critics. Now West describes the frustration of a working black woman taken for granted by a lazy man, a man who will eventually run off with a white woman the second his boat comes in. It’s clever, and a perfect bait-and-switch. Interesting enough, for sure, and a noble sentiment in pop charts filled with rancid sexual stereotypes, but what no-one has commented upon is how it affects the pop single’s ‘big moment’: the final chorus. 

In most pop singles, this is the time to drive it home: twice as loud, strong, fast, passionate. But not for West. 

Instead, we get a few half-hearted, indeed, disgusted recitals of the ‘get down’ line, before a quick drop-everything outro, leaving nothing but a thin keyboard line to run its course. His voice, once sarcastic (‘She went to the doctor to get lipo with your money’), is now weary, familiar. The ‘get down’ is now not an order, but an act of tired sympathy keep working, keep working for nothing. Not for the first time in his career, but for just about the first time in a charting hip-hop single, West locates the ultimate blame with a faithless man rather than a conniving woman / ho / bitch, etc. 

Again, noble sentiment, and something I could bear to hear more of, but the question stands: when is the last time you heard a single throw itself away so pointedly? It’s like the three-and-half minute fade-out of Hey Jude reduced to an embarrassed whimper. Put simply, it’s an amazing break from the rinse-and-repeat rules of pop construction, a daring act of introversion, and one that carries not the mere thrill of a musical rule broken but of moral disgust packaged as a worldwide #1 single. It’s impressive, give it that.

 

 

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