You know how cultural reviews are all based on promotional schedules and orchestrated plugs? Well, the idea here is to deflate the urgency of the advertising- and promotion-needs and focus instead on stuff that's likely to last. To hail Time as the ultimate judge and reviewing context. With lotsa space for prose, sterling quality prose. 

It's not about archaic or antique stuff per se, nor tired has-beens and minor curios, but items that'd make no commercial sense to promote now — to focus on things that didn't get noticed the first time, that Time has since made relevant & interesting or worthwhile to review. Everything that gains with time.

The Slow Review is like the Slow Food movement (with a dash of The Idler) for the culture wars.

• Art must be dismantled from advertising.
• Hype is the enemy of art; promotion the enemy of interpretation.
• With so much hype and disinformation out there, let these not be what we choose to remember.
• Cultural history is never written by those who spend most on promotion.
• The pace of cultural consumption must slow down if it's to stay meaningful.
• Time is the ultimate judge of artisitc worth, and also the friend of prose.
• If it's still worth writing about in six months, it's worth writing well.
• Long life is lived slowly, richly, diversely. Reviews should savour likewise.
• Slow is more.

See also our page of Patron Saints.